It’s all about doing things differently to ensure greater success, not just for the show’s organizers, but for all the participants as well. If you want to maximize your EDS experience, the first question you should ask everyone you meet is, “What are you doing differently?”

Forget what you think you know about EDS—this year’s experience will be very different from last year or any other. The electronics industry is facing a new set of issues—consolidation, shrinking markets on a global scale, greater off-shore competition, pricing and profitability pressures—and this is the one opportunity to meet and learn from reps, distributors, manufacturers, customers, and marketing professionals. You know you can’t do the same things you’ve always done and expect your business to change—EDS 2009 is the place to learn how to go to market now, in this economy, which markets to go after, and what to do once you know the answer to those first two questions.

The electronics industry is changing, and EDS is expanding its horizons as well. This year we’ve developed a more tutorial, hands-on seminar schedule, full of practical, affordable ideas that can transform your day-to-day and long-term business. We’ve also put the spotlight on an emerging technology—solid-state lighting—in an effort to help our participants get educated on the products, technology, and marketing techniques that can help them expand into this growing market. Please take advantage of these new offerings; to get even more out of the EDS experience, be willing to do things a little bit differently this year in Vegas.

How we do business is changing, but the place we do business remains the same. See you at EDS next week!